Archive

/ 29.01.2021

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index="" padding_top="80" padding_bottom="80"][vc_column][vc_column_text] Case Study [/vc_column_text][vc_empty_space height="40px"][vc_column_text] #VoyagerJourneys [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" el_class="case-study" padding_top="400" padding_bottom="400" background_image="23687"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index="" padding_top="80" padding_bottom="40"][vc_column][qode_vertical_separator vs_height="100" vs_width="1" vs_color="#111111"][vc_empty_space height="40px"][vc_column_text] Background [/vc_column_text][vc_empty_space height="40px"][vc_column_text] Together with Nedbank, South African Airways wanted to launch their new SAA Voyager miles credit and debit cards, creating a fun and entertaining advertising campaign that showcased all the cards’ benefits whilst showcasing popular destinations that the airline serviced. [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" padding_top="40" padding_bottom="40"][vc_column width="7/12"][vc_empty_space height="40px"][vc_column_text] Overview [/vc_column_text][vc_empty_space height="40px"][vc_column_text] Working closely with one of South Africa’s most innovative digital agencies, VML, @howfarfromhome were briefed to bring the advertising campaign work to life. With three incredible destinations (New York, London,...

/ 29.01.2021

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index="" padding_top="80" padding_bottom="80"][vc_column][vc_column_text] Case Study [/vc_column_text][vc_empty_space height="40px"][vc_column_text] Small Luxury Hotels in Greece [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" el_class="case-study" padding_top="400" padding_bottom="400" background_image="23651"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index="" padding_top="80" padding_bottom="40"][vc_column][qode_vertical_separator vs_height="100" vs_width="1" vs_color="#111111"][vc_empty_space height="40px"][vc_column_text] Background [/vc_column_text][vc_empty_space height="40px"][vc_column_text] With the new partnership between World of Hyatt and Small Luxury Hotels of the World, creative agency Forsman & Bodenfors tasked @howfarfromhome to create creative and on-brand internet marketing content for them to utilise in the launch of the new partnership’s loyalty program. Two boutique hotels in Greece were highlighted as the shoot locations for the campaign, which formed part of the influencer journey as well. [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" padding_top="40" padding_bottom="40"][vc_column width="7/12"][vc_empty_space...

/ 29.01.2021

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index="" padding_top="80" padding_bottom="80"][vc_column][vc_column_text] Case Study [/vc_column_text][vc_empty_space height="40px"][vc_column_text] Tastemade Travel [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" el_class="case-study" padding_top="400" padding_bottom="400" background_image="23594"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index="" padding_top="80" padding_bottom="40"][vc_column][qode_vertical_separator vs_height="100" vs_width="1" vs_color="#111111"][vc_empty_space height="40px"][vc_column_text] Background [/vc_column_text][vc_empty_space height="40px"][vc_column_text] Tastemade, having made its stamp on the food content industry, now set out to revolutionise the travel inspiration category, with its Facebook, Instagram, Snapchat, TikTok and Apple TV channels. [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" padding_top="40" padding_bottom="40"][vc_column width="7/12"][vc_empty_space height="40px"][vc_column_text] Overview [/vc_column_text][vc_empty_space height="40px"][vc_column_text] Tastemade wanted to deliver exciting ‘snackable’ travel content to its millions of followers – that’s where @howfarfromhome came in. Since November 2015 we have been providing digital marketing services to the Tastemade group, including travel trend identification, sourcing upcoming...

/ 29.01.2021

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index="" padding_top="80" padding_bottom="80"][vc_column][vc_column_text] Case Study [/vc_column_text][vc_empty_space height="40px"][vc_column_text] #TravelFromHome [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" el_class="case-study" padding_top="400" padding_bottom="400" background_image="23629"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index="" padding_top="80" padding_bottom="40"][vc_column][qode_vertical_separator vs_height="100" vs_width="1" vs_color="#111111"][vc_empty_space height="40px"][vc_column_text] Background [/vc_column_text][vc_empty_space height="40px"][vc_column_text] What does a nomadic travel couple do during a pandemic? We choose collaboration and creativity as the drivers to keep our community inspired, positive, and still very much engaged, with a series of Instagram post ideas that still celebrate travel, but from the safety of everyone’s couch (including our own). [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" padding_top="40" padding_bottom="40"][vc_column width="7/12"][vc_empty_space height="40px"][vc_column_text] Overview [/vc_column_text][vc_empty_space height="40px"][vc_column_text] As the world went into lockdown in early 2020, and travel bans were placed on almost every country, as...

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