Case Study

#7DaysOfWellbeing

Background

JW Marriott launched its first ever integrated digital campaign in EMEA in 2022, and, following its success, continued with the idea into 2023

Overview

The two-year long campaign entitled #7DaysOfWellbeing was highly content-driven, and offered inspiration for what the mindful target guests could experience every day, 7 days a week, when staying at JW hotels and destinations in Europe, the Middle East, and Africa.

It was brought to life when @howfarfromhome and JW Marriott created a series of inspiring itineraries as part of the integrated 360° campaign, centred around all the wonderful ways to enjoy well-being across the entire JW portfolio. The creative strategy was built on four experiential paths (deserts, beachfronts, cities and safaris), and lived on various digital platforms, including the @howfarfromhome Instagram channel. Content stories were told, from the canals of Venice to the deserts of Saudia Arabia, all enticing visitors to have their own mindful moments when visiting JW properties in EMEA.

At A Glance

Paid social impressions:

66 million

Average time spent immersed in content:

2 min 50 sec

Hotel room searches:

8,679

campaign elements