Case Study

#DestinationDiscoveries

Background

The Luxury Collection, part of the Marriott International group, wanted to showcase the most authentic cultural festivals around the world; festivals their guests could experience when visiting one of their luxury hotels and resorts. They called on us as creative directors, photographers and filmmakers to make it happen.

Overview

In collaboration with TLC (The Luxury Collection) we @howfarfromhome, the creative directors and social influencers, set out to document and share five incredible cultural experiences, in nine countries, on five continents. During our journey, we not only published on our own channel, but created photo and video content for TLC to use across their social channels, website, and other marketing touch-points.

 

The campaign idea #DestinationDiscoveries positioned TLC as the destination authority, whilst showcasing their luxurious hotels. Informative, interesting and entertaining content was created around the cultural events (such as Holi One in India and Inti Raymi in Peru) that created the itinerary for this year-long campaign. Together with each of the sixteen hotels’ concierge teams, we packaged bespoke content-driven travel itineraries that any guest could follow.

 

Each of the nine week-long trips showcased the best destination and cultural experiences in the key markets, driving traffic to TLC’s Instagram account and website, putting TLC at front of mind during the entire year.
Marriott Luxury Collection

At A Glance

Hotels showcased:

15

Positive reactions:

675,5k

Content views:

17,4 million

campaign elements

case study advertising creative direction

Creative
Direction

case study cinematic video-content-production

Cinematic
Video Production

case study photography

Photography

case study creative writing

Creative Writing

case study presenting

Social Influencer

content highlights

Subscribe to our newsletter!