Tastemade Travel
Background
Tastemade, having made its stamp on the food content industry, now set out to revolutionise the travel inspiration category, with its Facebook, Instagram, Snapchat, TikTok and Apple TV channels.
Overview
Tastemade wanted to deliver exciting ‘snackable’ travel content to its millions of followers – that’s where @howfarfromhome came in. Since November 2015 we have been providing digital marketing services to the Tastemade group, including travel trend identification, sourcing upcoming must-visit locations for the most viral video content for Tastemade Travel’s social and Apple TV channels, and acting as presenters, editors, creative directors, writers and producers for each project.
During our partnership with Tastemade, we have created more than one hundred pieces of engaging, entertaining, and informative bite-sized video content in the travel space, some resulting in several millions of views and shares, ultimately inspiring people to get out there and travel more.
At A Glance
Facebook videos published:
18
Facebook video views:
13 million
Facebook reactions:
54k
Engagement rate:
3,4%
campaign elements
Creative Direction
Video
Content Production
Creative Writing
Storytelling
Presenting
content highlights
