Case Study

#DestinationDiscoveries

Background

The Luxury Collection, part of the Marriott International group, wanted to showcase the most authentic cultural festivals around the world; festivals their guests could experience when visiting one of their luxury hotels and resorts. They called on us as creative directors, photographers and filmmakers to make it happen.

Overview

In collaboration with TLC (The Luxury Collection) we @howfarfromhome, the creative directors and social influencers, set out to document and share five incredible cultural experiences, in nine countries, on five continents. During our journey, we not only published on our own channel, but created photo and video content for TLC to use across their social channels, website, and other marketing touch-points.

The campaign idea #DestinationDiscoveries positioned TLC as the destination authority, whilst showcasing their luxurious hotels. Informative, interesting and entertaining content was created around the cultural events (such as Holi One in India and Inti Raymi in Peru) that created the itinerary for this year-long campaign. Together with each of the sixteen hotels’ concierge teams, we packaged bespoke content-driven travel itineraries that any guest could follow.

Each of the nine week-long trips showcased the best destination and cultural experiences in the key markets, driving traffic to TLC’s Instagram account and website, putting TLC at front of mind during the entire year.

At A Glance

Hotels showcased:

15

Positive reactions:

675,5k

Content views:

17,4 million

campaign elements

Creative
Direction

case study cinematic video-content-production

Cinematic
Video Production

Photography

Creative Writing

Social Influencer

content highlights

The Luxury Collection – MEA
"It was an absolute pleasure to work with Chanel and Stevo from How Far From Home. The entire process from planning to execution – their visits to our hotels was both smooth and seamless, and the content they created was exceptional."
Enrico Zacher - https://the-luxury-collection.marriott.com/
Augustine, A Luxury Collection Hotel, Prague
"How Far From Home is a creative couple with a sense to capture exceptional travel experiences to highlight the best from the destination. Definitely, we would be happy to cooperate with them again in the future."
Daniela Rouckova - https://www.marriott.com.au/hotels/travel/prglc-augustine-a-luxury-collection-hotel-prague/
The Luxury Collection – Southern Europe
"The content created and delivered by HFFH for our “The Luxury Collection” branded hotels in Greece during their visit in August 2018, was truly amazing and unique! The photos were of high quality and inspiring, and helped us enhance the storytelling content we use on our social media content calendar, as well as enrich our hotel websites’ photo gallery. Working with Chanel and Stevo was super fun and communication was seamless. We would love to work with them on our future projects."
Katerina Christopoulou - https://the-luxury-collection.marriott.com/hotel-directory/
Al Manara, A Luxury Collection Hotel, Aqaba Jordan
"Stevo and Chanel! It was such a great pleasure to work with you! Representing How Far From Home, you are the best explorers and destination storytellers. You helped us promote not only the Al Manara Hotel in Aqaba, but Jordan in general. You are truly professionals, with fantastic quality content, educational input and tips, and such amazing people to interact with! We hope to welcome you back soon!"
Maria Tsiomou - https://the-luxury-collection.marriott.com/hotel-directory/
The Luxury Collection – Head Office
"I couldn’t speak more highly of Chanel and Stevo if I tried. In short, they are a top-notch duo. How Far From Home and I partnered in 2016 for a content creation trip alongside Beautiful Destinations and our hotels, and our global brand team were so impressed that we then partnered with them for two big campaigns in 2017. In 2018 they became ambassadors of The Luxury Collection, and we sent them to nine destinations throughout the year. Chanel and Stevo’s professionalism, talent, keen eye for details, and warmth make them a pleasure to work with. Our professional relationship has manifested into a friendship, and truly would recommend them to anyone. Additionally, every single property that they visited over the last few years (20+ hotels) have personally written to me about how impressed they were with Chanel and Stevo, how much they enjoyed having them, and how professional and friendly they both were.”
Michael McGue - https://the-luxury-collection.marriott.com/hotel-directory/