Case Study

Small Luxury Hotels in Greece

Background

With the new partnership between World of Hyatt and Small Luxury Hotels of the World, creative agency Forsman & Bodenfors tasked @howfarfromhome to create creative and on-brand internet marketing content for them to utilise in the launch of the new partnership’s loyalty program. Two boutique hotels in Greece were highlighted as the shoot locations for the campaign, which formed part of the influencer journey as well.

Overview

With a thought-out internet marketing strategy devised, and the partnership between World of Hyatt (WOH) and Small Luxury Hotels of the World (SLH) in full swing, we set off on a four-day journey to immerse ourselves in Greek culture, and represent the campaign in a series of aspirational content pieces showcasing the benefits of this new loyalty program to existing and potential members of WOH. Using our understanding of the social media landscape, we creatively directed and produced engaging content on the @howfarfromhome Instagram channel, as well as on the WOH and SLH websites and Instagram pages. Cinematic video, stunning photography, and entertaining storytelling brought the two luxury boutique hotels to life, and experiences like sailing around Santorini and a cooking class on the island Naxos were highlighted to share the WOH membership benefits.

At A Glance

Positive reactions:

40k

Content views:

858k

Engagement rate:

5.6%

campaign elements